The question that most business owners and decision-makers encounter every day is ‘How do we make an impact on sales through Digital channels, and ‘How do we measure? When you choose to invest in a measurable and flexible digital marketing strategy, you resolve a whole lot of problems with that.
This is where we bring the difference. We help you develop a digital strategy roadmap that helps you understand the competitive landscape – what your peers are doing right or wrong in digital marketing. This digital marketing strategy blueprint is going to define multiple attributes as we begin implementing it.
[Source: Digital Marketing cartoons by DMH]
What is this Digital Marketing strategy consulting?
Well, simply put, we develop a Strategy roadmap first by doing Research and collaboration, then develop a Content model, Digital Advertising strategy, and a framework to measure the impact.
Here is a top-level approach that I take as a digital marketing consultant to deliver the marketing roadmap for digital.
1) Goal Setting
- Desired Business Outcome
- Business Problems and Pain points
- Micro and Macro level Goals
- Targeted Timelines for Achievement(s)
2) Benchmarking
- Existing Strengths & Weakness
- Setting up Success Grid
- Maturity Assessment w.r.t Goals
- Competitive landscape
getting an award at Engage digital summit
3) Strategy Blueprint
Gap Analysis & Formation of Roadmap
- Secondary Research
- Customer Journey
- Persona Development
- Actionable Charter
4) Content & Distribution
- Communication themes
- Content buckets
- Creative Expressions
- Media and ad strategy
5) Measure Impact
- Benchmarking with DMM
- Maturity Assessment
- Gap Analysis
- Strategy Blueprint formation
- Actionable Charter Development
Digital Maturity Index
A few attributes that we define while delivering the strategy roadmap to the stakeholders.
- Digital Assets
- Digital Footprints
- Organizational Readiness
- Governance
- Sales Funnel
- Content Maturity
Speaking at Assocham brand excellence summit
What some of our clients say …
Amitava and Mitul guided us in the transformational journey of re-launching our brand e-commerce. With deep insights, they helped us gain an understanding of the buyer journey and the need for us to adapt accordingly. ~ Sarat Binani
Mitul is instrumental in Excel Wallpaper’s digital transformation – from our failing legacy software to non-existing digital presence – they helped us understand and execute the process of building Digital Experience for our customers.~ Tamim Mandasaurwala
What Mitul and Amitava presented us with their meticulous Digital strategy and research simply astonished us. Despite being in the tea industry for over 100 years, we had no idea how worldwide tea consumption trends are happening online. We discovered some of the most profitable geographies where we never ever attempted to sell. ~ Yash Lohia
Workshops on Digital Transformation
This Digital Revolution has just like any other revolution in the past, endangered a few species (read Process & Businesses), and businesses globally are now trying to redefine in the wake of this transformation.
Terms like Growth Hacking, Crowdsourcing, Co-Creation, Bots, etc. are replacing the old glossaries and in the center of everything there is an emergence of an empowered, connected, information overload-ed, Speed Phobic Consumer who is forcing businesses to introspect every aspect of their supply and value chain.
This exploration of possibilities has been the key trigger that has compelled us to launch several workshops for Business Owners, Decision Makers, Digital Practitioners, and everyone who is invested today in Digital Transformation. We have observed, created, and Been privy to ‘Stories’ in our journey as Digital Practitioners in the last 10 years, and while we have worked closely with 250+ businesses and through this platform and its offerings, we intend to bring those stories for you all.
Thank you Mitul and Amitava. It was an inspiring session for all of us. We had a great time! ~ Tamim Mandasaurwala
Everyone at the Country Roads team had so much of a liking to these Digital workshops by Mitul and Amitava. We gained so much of new knowledge which we can implement in our work to deliver a better experience to our guests!~ Nanak Dey
How can I help as a Digital Marketing Consultant?
I will develop your digital marketing strategy blueprint for 6 months to 1 year period based on our in-depth digital marketing research. This typically includes the online buyer persona, customer journey – mapped with sales funnel, content calendar, keyword and search strategy, and digital governance framework.
As Digital Marketing Consultants who do you typically work with?
I work with SME to mid-sized enterprises alongside the business owners/decision makers (Department heads), struggling with their Digital Marketing initiatives. Most of them already have a Digital agency onboard but are not sure of their digital advertising/marketing efficacies.
Do you also execute after developing the digital strategy roadmap?
As digital transformation consultant, I take the responsibility of creating a very comprehensive digital marketing strategy blueprint. I will also help you to bring the strategy to fruition, and also set up the right digital governance framework to measure the progress and final outcome.