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Are you ready to enhance your Digital Marketing Strategy Skills?

There is an acute shortage globally in digital skills. The Digital Marketing industry is seeing an unprecedented growth. In India alone, there will be a staggering 18 lac jobs available in Digital transformation services by 2020. DMH is a 100% FREE Digital Marketing strategy blog set up by UrsDigitally Co-Founders Amitava Bhattacharya and Mitul Das. Learn from our Digital Agency experiences and real-life case studies.

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We Selectively Take Up Digital Transformation Strategy Works
Identify Business Goals

Extract S.M.A.R.T goals from this digital journey - both macro and micro level goals through stakeholder interviews; Secure stakeholder commitment by defining values that digital transformation aims to produce.

Assess Organizational digital maturity

Audit the existing digital assets to identify the current strengths and weakness at the people / process levels; Identify and analyze the current gaps in the organization in terms of digital practices; Map the existing...

Gather Competitive Intelligence

Benchmarking competitions and audit their digital assets to identify the gaps through secondary research and online surveys; capture customer insights by reviewing consumer feedbacks / expectations on different channels.

Formulate Digital Strategy

Develop a set of buyer personas; detailed buyer journey as per ACDAA framework - Awareness > Consideration > Decision > Adoption > Advocacy; customer experience mapping; user flows; buying behaviours; target segment needs and wants...

Develop a Digital Roadmap

Set up pilot projects to quickly test out the strategy; plan for scaling up the initiatives; Identify team that can drive the digital transformation culture;

Measure the Impact

Set up a success grid by identifying the most critical parameters that can track the efficacy of digital transformation and build a framework around it for continuous reporting;


news and articles

blog stories

4 Key Insights From Our Growth Hacking Masterclass That You Should Know

When NASSCOM reached out to me and Mitul for a couple of mentoring workshops on Digital Marketing for the start-ups...

Want to Have a Successful Digital Marketing Career? Read These FAQS

Interested in digital marketing and want to know how to start a career in digital marketing from scratch? Trying to...

3 Reasons Why Manufacturers & Traders Must Build Amazon Stores to explore Online Sales

A huge percentage of Manufacturers who have been doing business through general trade have started investing serious time and money...

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    Digital Marketing Strategy


    Mitul is instrumental in our digital transformation - from our failing legacy softwares to non-existing digital presence - they helped us understand and execute the process of building Digital Experience for our customers.

    Tamim Mandasaurwala - Founder, Excell Wall Decors
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    Corporate Training Workshops


    It was so refreshing for us to attend the digital transformation workshop conducted by Mitul and Amitava. We were amazed to find so many new possibilities that we can incorporate at Country Roads Resort. Thanks Mitul and Amitava for this series of wonderful digital workshops on hospitality industry. If we can implement even 25% of what we learnt in these workshops, I think we will be very happy.

    Nanak Dey, GM - Country Roads
130 +

Brands we helped


years of combined experience

30 +

workshops with corporates

Our Squad Leaders at a glance

With a couple of back-to-back Digital agency ventures (UrsDigitally, Magne Consulting) and more than a decade of digital transformation experience, Amitava Bhattacharya and Mitul Das have been through an exciting learning curve!

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