Extract S.M.A.R.T goals from this digital journey - both macro and micro level goals through stakeholder interviews; Secure stakeholder commitment by defining values that digital transformation aims to produce.
Audit the existing digital assets to identify the current strengths and weakness at the people / process levels; Identify and analyze the current gaps in the organization in terms of digital practices; Map the existing...
Benchmarking competitions and audit their digital assets to identify the gaps through secondary research and online surveys; capture customer insights by reviewing consumer feedbacks / expectations on different channels.
Develop a set of buyer personas; detailed buyer journey as per ACDAA framework - Awareness > Consideration > Decision > Adoption > Advocacy; customer experience mapping; user flows; buying behaviours; target segment needs and wants...
Set up pilot projects to quickly test out the strategy; plan for scaling up the initiatives; Identify team that can drive the digital transformation culture;
Set up a success grid by identifying the most critical parameters that can track the efficacy of digital transformation and build a framework around it for continuous reporting;
Mitul is instrumental in our digital transformation - from our failing legacy softwares to non-existing digital presence - they helped us understand and execute the process of building Digital Experience for our customers.Tamim Mandasaurwala - Founder, Excell Wall Decors
It was so refreshing for us to attend the digital transformation workshop conducted by Mitul and Amitava. We were amazed to find so many new possibilities that we can incorporate at Country Roads Resort. Thanks Mitul and Amitava for this series of wonderful digital workshops on hospitality industry. If we can implement even 25% of what we learnt in these workshops, I think we will be very happy.Nanak Dey, GM - Country Roads
With a couple of back-to-back Digital agency ventures (UrsDigitally, Magne Consulting) and more than a decade of digital transformation experience, Amitava Bhattacharya and Mitul Das have been through an exciting learning curve!Get In Touch