A huge percentage of Manufacturers who have been doing business through general trade have started investing serious time and money on Online Sales specially Amazon.
The preference for a platform like Amazon is because of the features it offers to the Manufacturers to connect with their end consumers especially in terms of Order Management, Fulfillment, Insights etc
a) A channel to connect with the last mile consumers as otherwise their interactions ends at Distributor / Dealer levels
b) To understand the current market trends / buyer preferences as more and more categories are transforming from Push to Pull and it’s important that the brands have a know how of the end customer buyer journey
c) Stock clearance for trade discontinued items offerings high discounts aligned with e-Commerce philosophies