Your digital marketing investments are not producing real business returns. You are spending a decent amount on Digital but leads are not good enough for your sales team to convert. In a recent Digital marketing training workshop that we conducted for a leading real estate company, we found some gaps that were killing their marketing campaigns. We will come to that.
Every time you have a sales review meeting, numbers just don’t grow up. And your sales team is always complaining about the quality of leads.
Your Digital Marketing ROI is not encouraging et all. So, what do you really do?
And You probably are thinking of changing your digital agency. Rightly so.
But the issue is worth getting deep into, and introspect much more than you see on the surface.
As Digital Agency owners for the last 8+ years we understand such pain points that business owners and decision makers are facing these days.
While interacting with Brand Owners & Agency Owners all these years we have come across many scenarios reflecting the myths/mysticism/ taboos/ surrounding the ‘D’ word.
There is no doubt that many of them have been trying to measure the actual impact of Digital Transformation on the overall business.
But, look internally – does your team have the right digital maturity? Have you invested on training your sales team in digital marketing processes?