What’s Really Wrong With This Advertising Strategy?
“Did your wife SCARE you last night?” “Do your teeth pass the tissue-white test?” “Are you beach body ready?” “Are you rich enough …?” “Are you cool enough …?” “Are …
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Fear of Change – Why Mess with a model when it is working so well!
It may sound so paradoxical, but success can be an enemy of change. Yahoo once dominated the online space but failed to see that search is the future. …
Do You Make These Same Advertising Mistakes That I Did?
It took me years of struggle to understand what is NOT advertising. Ads are not about brilliant creative and visualization, or playful copywriting. Yes, they are the ingredients that we …
