What’s Really Wrong With This Advertising Strategy?
“Did your wife SCARE you last night?” “Do your teeth pass the tissue-white test?” “Are you beach body ready?” “Are you rich enough …?” “Are you cool enough …?” “Are …
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Category: Opinion
Fear of Change – Why Mess with a model when it is working so well!
It may sound so paradoxical, but success can be an enemy of change. Yahoo once dominated the online space but failed to see that search is the future. …