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Formulate Digital Strategy

What Needs to Be Done
  • Develop a set of buyer personas; detailed buyer journey as per ACDAA framework - Awareness > Consideration > Decision > Adoption > Advocacy;
  • Customer experience mapping; user flows;
  • buying behaviours; target segment needs and wants etc
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Develop a set of buyer personas; detailed buyer journey as per ACDAA framework – Awareness > Consideration > Decision > Adoption > Advocacy; customer experience mapping; user flows; buying behaviours; target segment needs and wants etc

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